FOUNDING FOODS

Brand and Marketing Strategy Consultant

Founding Foods was a sustainable and eco-friendly food company. I developed the brand and marketing strategy to help the brand expand from e-commerce to retail. I advised on product marketing strategy, packaging, messaging, pricing and social media.

A few of my accomplishments:

• Created brand identity and messaging across digital channels, boosting social following by 73%

• Led product marketing and go-to-market strategy, contributing to the 30% increase in sales revenue

Social Media

I wrote copy, sourced content, developed the editorial calendar, and scheduled posts on all social media platforms, increasing following by 73% and engagement by 60%

Photography & Editing

I set the creative direction and styling, photographed and edited the content