HISTORY COLORADO

Marketing & Communications Strategy Manager

I served as the Marketing and Communications Strategy Manager for this historic organization that operated eleven museums and historic sites. I was responsible for marketing strategy, social media, campaigns, branding, creative services, advertising, content, email marketing and partnerships. I also served on the editorial board of the publications The Colorado Magazine and Weekly Digest.

A few of my accomplishments:

  • Created and executed marketing strategies to effectively reach target audiences, accomplishing a 60% increase in brand awareness by managing the advertising budget and a team of 3 employees

  • Developed go-to-market strategy to successfully launch an e-commerce platform, mobile app and digital programming, contributing to a 55% increase in incremental revenue

  • Led end-to-end execution of 100+ yearly campaigns, driving a 140% increase in website traffic

  • Directed social media content strategy resulting in audience growth by 55%, and engagement by 90% across all channels (Instagram, Facebook, Twitter, Linkedin, TikTok)

  • Managed website content, improved UX, developed SEO optimized content and collaborated with agencies, acquiring 2MM new web users

  • Led a brand refresh and repositioning, and ensured seamless consumer experience across touchpoints, achieving a 25% brand recognition growth

 

Some of my favorite projects I worked on over the years:

Bold Women. Change History.

Bold Women. Change History. is a speakers series that features the personal histories of women who take risks, innovate in ways worth replicating, and demonstrate a powerful spectrum of leadership.

I developed and executed the marketing strategy to boost ticket sales and raise awareness of the series. My responsibilities included managing end-to-end campaigns across digital, social, and print channels, email marketing, website content, copywriting, media buying, event branding, graphic design, collateral creation, and partnership development.

Building Denver

Building Denver was an initiative featuring exhibits, programs, and speaker series aimed at fostering personal reflection and community dialogue, empowering residents to envision a healthier and more equitable city.

I led the creative strategy, direction, visual concepts, and messaging. I also developed and implemented the marketing and advertising plan, overseeing campaign execution across digital, print, social media, media buying, and earned media.

Brand Awareness Campaign

The goal of this campaign was to increase brand awareness through refreshed branding that showed the new direction for the organization.

I collaborated with a graphic designer to shape the creative direction of the campaign, blending iconic figures from Colorado’s history with contemporary design elements. I developed and executed the marketing plan, overseeing the entire campaign from start to finish. Media strategies included print, digital, and social media advertising to maximize reach and engagement.

Hall of Legends Exhibit

History Colorado partnered with the Colorado Rockies Baseball Club Foundation to create the Hall of Legends exhibition. The exhibition took place during MLB All-Star Week 2021 at McGregor Square in Denver. 

I developed the brand identity for the exhibition and implemented the marketing plan. The marketing plan included earned and paid media such as social media, display ads, and homepage takeover ads.