JAMIE GIELLIS FOR MAYOR CAMPAIGN

Digital Content Director

Planned, developed and implemented digital content strategy for the candidate for Denver mayor. Managed all digital channels including social media, emails and website. Jamie Giellis was the first candidate in Denver since 1995 that kept an incumbent mayor from reaching 50% in primary elections.

• Developed and executed digital marketing plans, elevating the candidate’s recognition from 0% to the runoff election against the incumbent

• Boosted web traffic by 50% and social media engagement by 140% through targeted campaigns and a successful content and a social media strategy

• Improved email open rate to 45% through CRM management and segmentation strategies

Social Media

Conceptualized, produced, and designed social media campaigns and actively managed social media accounts including Facebook, Instagram and Twitter. Under my management the engagement grew by 140%

Website

Designed, wrote and updated the content on the website, boosting web traffic by 50%