WORLD TRADE CENTER DENVER

Marketing & Member Engagement Manager

World Trade Center Denver is a global trade association dedicated to the international business success of companies based in Colorado. I was responsible for marketing, communications, partnerships, media relations and events to increase awareness and engage members and clients.

  • Created and managed marketing plans, building brand awareness, and achieving a 60% brand recognition growth in 1 year

  • Increased customer acquisition by 20% through CRM automation, customer segmentation and activations

  • Grew social media engagement by 65% and impressions by 200% through targeted content and campaigns

  • Leveraged email marketing and lead generation tools to generate a 14% increase in marketing-qualified leads (MQL) for the account management team

  • Boosted web traffic by 150% through high quality content, SEO and integrated communications channels

     

Social Media

I wrote copy, sourced content, developed the editorial calendar, and scheduled posts on all social media accounts, growing engagement by 65% and impressions by 200% in one year.

Email Marketing

I wrote, designed and managed all email communications for the organization. I launched a weekly newsletter and acquired ~ 10,000 subscribers.

Marketing Collateral & Design

I conceptualized, wrote copy and designed marketing materials promoting events, programs and services. The collateral included event branding, postcards, flyers, signs, and other promotional materials.